Nigerian Breweries
Nigerian Breweries Plc, shine babban kamfani kuma mafi girma a kamfanin kera giya a Kasar Nijeriya. Tana hidimar kasuwar Najeriya da fitarwa zuwa wasu sassan Yammacin kasashen Afirka.
 Nigerian Breweries | |
|---|---|
| Bayanai | |
| Iri |
kamfani da industry (en)  |
| Ƙasa | Najeriya |
| Aiki | |
| Kayayyaki | |
| Mulki | |
| Hedkwata | Lagos |
| Tsari a hukumance |
public company (en) |
| Tarihi | |
| Ƙirƙira | 16 Nuwamba, 1946 |
| nbplc.com | |
Tarihi
gyara sasheKamfanin Breweries na Najeriya an kirkireshi a shekara ta 1946 kuma kwalban farko na kamfanin, STAR Lager, ya fito da layukan kwalbar kamfanin giyar ta Legas a watan Yunin shekara ta 1949. Yayin da kamfanin ya fadada zuwa wasu yankuna, ya kafa wasu kamfanonin yin burodi irin su Aba Brewery a shekarar 1957 da Kaduna Brewery a shekara ta 1963. Zuwa shekara ta 1971, kamfanin ya kasance ɗayan manyan masana'antu a cikin ƙasar dangane da saka hannun jari. A shekarata 1982, an kara wani kamfanin giya a cikin Ibadan . A watan Satumba na shekarar 1993, kamfanin ya sayi kamfanin giya na biyar a Enugu, kuma a watan Oktoba na 2003, kamfanin giya na shida, wanda aka sanya a Ameke a Enugu. Kamfanin giya na Ama Brewery ya fara yin giya a ranar 22 ga Maris na shekara ta 2003 kuma a hectolita miliyan 3 shine mafi girma a giya a Nijeriya.
Shekarun farko
gyara sasheFrank Samuel na UAC ne ya gabatar da shawarar kirkirar kamfanin giya a Legas kafin yakin duniya na biyu . Amma har sai lokacin da yaƙin ya ƙare sannan aka ɗauki matakai na zahiri don fara wannan aikin. Shugabannin kasuwanni a cikin yankin dukkansu kasuwanni ne da aka shigo dasu tare da babu giyar da ake samarwa a cikin gida. UAC ba shi da tarihin fasaha a cikin giya wanda ya jagoranci kamfanin don shiga yarjejeniyar fasaha tare da Heineken, aikin giya ya kuma kawo saka hannun jari daga wasu kamfanonin kasuwanci a Nijeriya da suka hada da John Holt, GBO, SCOA, CFAO da UTC waɗanda duk suka ɗauki wasu sa hannun jari a cikin sabon kamfanin. Ginin kamfanin giya ya fara a Iganmu, Lagos a 1947 kuma an kammala shi a 1949. Bayan kammalawa, babban cikas na NBL shine yadda sabuwar alama za ta sami karbuwa tsakanin masu shan giya a cikin kasar da kuma yadda za a mayar da ita alama ta zama giyar da aka fi so. Wani batun tashin hankali, shi ne yadda za a yi jigilar samfurin zuwa mabukata a duk faɗin ƙasar. Don samun karbuwa, NBL yayi amfani da binciken kasuwar masu amfani don fahimtar bukatun kasuwar kuma ya kirkiro dabarun talla a kusa da STAR Lager wanda yayi amfani da tallace-tallace don nuna hanyar haɗi tsakanin shan giya da zamani. Ofaya daga cikin jigogin talla shine a nuna giya ta STAR a matsayin ingantaccen samfurin da ake samarwa a cikin gida, wanda zai jawo hankalin masu saye su sayi wanda aka yi a cikin giyar Najeriya. Ya dauki nauyin kayan kwalliyar 'yar uwa, Lintas don samar da tallace-tallace kuma yana daya daga cikin kamfanoni na farko da suka yi amfani da fasahohin bincike na kasuwa da kuma tallata wani nau'ikan Najeriya ta hanyar amfani da waje, na bugawa da na talabijin. Tsakanin shekara ta 1950 da shekara ta 1960, yawan shan giya ya karu a Najeriya kuma NBL ya kara yawan kasuwar sa. Tauraru ta sami jagoranci a kasuwa a shekara ta 1960 wanda hakan ya haifar da bukatar gina wasu masana'antu a Najeriya. Don samun samfuran ga masu amfani, kamfanin ya ba da haƙƙin siyar da alamarsa don zaɓar masu rarrabawa da gina ɗakunan ajiya a manyan wurare a cikin ƙasar. A cikin shekara ta 1970s, ta ƙirƙiri ƙungiyar tallace-tallace ta mota da ta ƙasa.
Bugu da kari, NBL ta gabatar da ma'adanan da ba na giya ba da kuma abubuwan sha masu dadi a karkashin alamar Rainbow wadanda suka hada da, Krola, Tip Top Tonic Water da kuma ruwan soda na Sundowner. Hakanan ya gabatar da Gulder cikin kasuwa kuma ya sami haƙƙoƙin tallata Schweppes lemon zaki a ƙasar. A cikin shekara ta 1972, ta sayar da ikon amfani da abin sha na giya.[1][2] To gain acceptability, NBL utilized consumer market research to underst[1][2][3][1][2]
1980s da 1990s
gyara sasheA cikin shekara ta 1980s, NBL sannu a hankali ya haɓaka rabon kasuwa na kasuwar giya a kan ƙananan ƙananan giya. A shekara ta 1988, cibiyoyin NBL suka shiga tsarin juyawa lokacin da gwamnati ta hana shigo da sha'ir da aka shigo da shi. Kamfanin ya yi amfani da taimakon fasaha na Heineken tare da tsarin sauya fasalin sannan kuma ya kafa gonar hatsi a cikin jihar Neja don samar da hatsin da ake samarwa a cikin kasar don kamfanonin giyar.
Karni 21st
gyara sasheA shekara ta 2010, NBL ta sami masana'antun giya daga Sona Group masu kera maltonic malt da kuma masu mallakar giyar Goldberg. Masana’antun sun hada da Sona Breweries a Ota da Kaduna da Life Breweries a Onitsha. A cikin shekara ta 2014, kamfanin ya haɗu da Consolidated Breweries, masu samar da fitarwa 33 da Williams Dark Ale.[4][5]
Kayayyaki
gyara sasheKamfanin yana da alamu, gami da:
- Star Lager (an ƙaddamar da shi a 1949) Pale Lager
- Gulder lager beer (1970) Pale Lager
- Karin Bayani (1992) 6.5% ABV Stoarin Stoari
- Heineken Lager (Yunin 1998) Babban Lager
- Sona Breweries (2011)
- Ciki har da Zinare, Tusk, Wilfort Dark Ale, da Maltonic maras maye
- Goldberg Lager (Oktoba 2011)
- Lager Nahiyar Duniya (Oktoba 2011)
- Star Lite Lager (Fabrairu 2014) Lale Lager
- Ace Passion Apple Spark (Disamba 2014)
- Lager na Fitarwa 33 (Janairu 2015)
- Williams Dark Ale (Janairu 2015)
- Turbo King Stout (Janairu 2015)
- Lagarin Lager (Janairu 2015)
- Breezer (Janairu 2015), a cikin nau'ikan nau'ikan nau'ikan kayan marmari mai ɗanɗano na 'ya'yan itace
- Tushen Ace (Afrilu 2015)
- Star Radler (Yuli 2015)
- Desperados (Disamba 2020) quanƙan quan Tequila-Lager
- Tsarin Ace (Satumba 2015)
- Star TripleX (Satumba 2015)
- Strongbow Cider (Nuwamba 2015)
Shaye-shaye marasa barasa
- Maltina (1976), a cikin nau’uka uku, wadanda suka hada da Maltina Classic, Maltina Strawberry, da Maltina Abarba; Maltina Sip-it (2005), a cikin Tetrapak;
- Amstel Malta (1994).
- Fayrouz, a cikin pear, abarba da dandano mai ban sha'awa (2006)
- Abincin makamashi na Climax
- Malta Gold (Oktoba 2011)
- Lafiya (Janairu 2015)
- Maltex (Janairu 2015).
Yawancin kayayyakin ana cushe su a cikin kwalaben da za'a iya mayar da su kuma duk samfuran yanzu suna nan a cikin gwangwani. Fayrouz, Maltina da Amstel Malta suma an samar dasu a cikin kwalaben PET
Manyan ofisoshin kamfanin suna cikin Legas.
Duba kuma
gyara sashe- Jerin giya da giya a Najeriya
Manazarta
gyara sasheHanyoyin haɗin waje
gyara sashe- Rahoton shekara-shekara na Nigerian Breweries Plc 2009 Archived 2011-07-07 at the Wayback Machine
- Shafin kamfanin Breweries na Najeriya
- ↑ 1.0 1.1 1.2 Samfuri:Cite paper
- ↑ 2.0 2.1 2.2 Cite error: Invalid
<ref>tag; no text was provided for refs nameddapo - ↑ Frpa, Chris Doghudje (2003-06-30). "Nigeria: Let's Talk About Star Beer Advertising". Vanguard (Lagos).
- ↑ "Stiff competition made us sell our breweries to Nigerian Breweries Plc, says Sona Group MD". Beverage Industry News (NG) (in Turanci). 2016-11-18. Retrieved 2019-01-20.
- ↑ "Nigerian Breweries finalizes merger with Consolidated Breweries". Beverage Industry News (NG) (in Turanci). 2015-01-01. Retrieved 2019-01-20.