Pepsi

Pepsi abin sha ne mai taushin carbonated tare da ɗanɗanon cola, wanda PepsiCo ta kera. Ya zuwa 2023, Pepsi ita ce tambarin abin sha mai laushi na biyu mafi daraja a duniya bayan Coca-Cola; su biyun sun yi doguwar fafatawa a cikin abin da ake kira "yaƙe-yaƙe na Cola".

Pepsi
Bayanai
Iri	brand (en)
Ƙasa	Tarayyar Amurka
Mulki
Hedkwata	Mushin (Nijeriya)
Mamallaki	PepsiCo (mul)
Tarihi
Ƙirƙira	1893 1961 1898
Founded in	North Carolina
pepsi.com

Pepsi, wanda Caleb Bradham ne ya ƙirƙire ta a 1893 kuma mai suna "Brad's Drink," an fara sayar da shi a kantin sayar da magani a New Bern, North Carolina. An canza sunan Pepsi-Cola a cikin 1898 saboda amfanin da ake zaton na narkewar abinci, an rage shi zuwa Pepsi a 1961. Tsarin abin sha da farko ya haɗa da sukari da vanilla amma ba pepsin ba, duk da hasashe kan asalin sunan sa. Tun da farko, Pepsi ya yi fama da matsalar kuɗi, ya yi fatara a cikin 1923 amma daga baya Charles Guth ya saya ya sake farfado da shi, wanda ya sake fasalin syrup. Pepsi ya sami shahara tare da gabatar da kwalbar oza 12 a lokacin Babban Bacin rai da sauran dabarun talla kamar "Nickel, Nickel" jingle, an samu tallace-tallace ta hanyar jaddada ƙimarsa.

Tsakanin karni na 20 ya ga Pepsi yana shirin maye kasuwar Ba'amurke ta Afirka, alƙaluman da ba a gama amfani da su a lokacin ba, tare da ingantattun hotuna da kuma amincewa daga fitattun mutane, suna haɓaka kasuwar sa. Duk da cece-kuce na lokaci-lokaci, kamar tallan Madonna da aka soke da kuma "Pepsi Number Fever" fiasco a Philippines, Pepsi ya kasance sanannen alamar duniya, wani bangare na godiya ga sabbin tallan tallace-tallace da tallafi a wasanni da nishaɗi.

Kishiya ta Pepsi da Coca-Cola, wanda “yaƙe-yaƙen Cola” suka haskaka, ya haifar da gagarumin gasar al’adu da kasuwa, gami da gwajin ɗanɗanon “Pepsi Challenge” da gabatar da sabon Coke don mayar da martani. Fadada Pepsi zuwa kasuwannin duniya ya ga nasara iri-iri, tare da fitattun masana'antu a cikin Tarayyar Soviet ta hanyar yarjejeniyar kasuwanci mai ban sha'awa da tsayin daka a wasu yankuna akan Coca-Cola. Tun daga farkon karni na 21, Pepsi yana ci gaba da haɓakawa, duka a cikin bambance-bambancen samfura da dabarun talla, yayin da yake ci gaba da kasancewa a cikin masana'antar abin sha mai laushi ta duniya.

Tarihi

An fara ƙirƙira Pepsi a cikin 1893 a matsayin "Shan Brad" na Caleb Bradham, wanda ya sayar da abin sha a kantin sayar da magani a New Bern, North Carolina.