Identifier: belltelephone6667mag00amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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- mer as an industrial! trainee and \ous hell neverreturn. I spent the day trying to distribute one hourswork over eight. Or take the case of the Ph.D. whoquit industry after a year and a half to teach market-ing at a midwestern university. I turned out to betheir consumer relations man, he reports. I pickedpeople up at the airport, took them on tours of theplant, slapped them on the back and gave them gifts.Some challenge! Students view big business as ahigh pressure, conformist place where superficialvalues prevail— where men in gray flannel suits in-dulge in gray flannel thinking. And where do such notions come from? From theuniversity professor who five years ago left a success-ful career in industry to teach economics — obviouslyhe finds the classroom more stimulating than theexecutive suite, whether or not he ever mentions it tohis class. It comes from the students father, as he be-moans the office rat race or the dismal future ofcertain automation and possible unemployment.
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to the idealistic-minded college stu-dent. Let students and professorsknow that we are involved in civicaffairs. Go out to the college campusand show a movie about how we arehelping youths in Harlem. They know we can operate a telephone, but theyshould also see that our employeescan be active in the community. Hans Russell, New Jersey Bell: The only representative of business that ever shows up on campus is the re-cruiter. When you see him, you areimmediately on the defensive. Weshould get younger people that arenot that far-removed from college togo back and talk to students. Todays student has no great urgency to get a joband make money. Unlike the Depression and WorldWar II generations, todays student has money in hispocket and usually takes it for granted. He sees noreason to turn in his college sweatshirt for a whitecollar — and so, he frequently turns to graduateschool or the Peace Corps. Security is dullness.Todays college generation wants action — pluschallenge. Alumni tel

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